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Social Media Marketing Academy
Before You Start
Join The Slack Community
Mindset & Foundational Training for Agency Owners
Focusing on IPA's (15:50)
Smart Work vs Hard Work (46:28)
Monitoring Overheads & Keeping Your Business Expenses Low (5:23)
Over-Delivering on Service Delivery: A "Results First" Approach (18:26)
Instant Gratification vs Long Term Gratification (21:16)
168 Hours: Time Management (Tracking Sheet Included) (27:18)
The SMMA Commitment (17:31)
Module 1 - Getting Started: The Basics
Social Media Marketing & Management: The Business Model (16:58)
Freelance vs Agency: What Is The Best Structure For Your Business? (14:55)
Picking a Niche: Should You Niche Down? (32:24)
The Essentials: Before We Start (6:52)
Module 2 - Client Acquisition: Upwork
How To Set Up Your Profile & Get Your Account Approved (10:38)
How To Optimize Your Account (6:45)
Portfolio, Skills, Employment History etc. (25:45)
How To Write a Stand-Out Authoritative Profile (15:06)
What Hourly Rate You Should Be (9:15)
Why Having A Sales Video On Your Upwork Profile is Essential (13:14)
How To Write A KILLER Cover Letter (11:41)
How To Apply For Jobs & What Jobs To Apply For (24:09)
The QUICKEST Method for Upwork Outreach (8:18)
Why Connects Are The Best Investment You Will Ever Make... (11:42)
How To Get Clients With NO Previous Experience (12:10)
How To ALWAYS Receive 5-Star Reviews & Feedback (15:08)
Modelling Success: Freelancers (8:53)
Screening Questions: Automating The Process (9:31)
Personalised Upwork Outreach: How To Get a High Response Rate (4:20)
The Upwork Lead Generation Funnel (4:20)
How To Setup Fixed-Rate Recurring Payments on Upwork (4:06)
The 'AND www.' Method... (17:29)
Easiest Way To Get Upwork Clients As A Beginner (Secret Strategy) - Low Application Filters (4:46)
Client Acquisition: Upwork - Action Step Checklist (Complete Before Progressing)
Client Acquisition: Upwork - Action Step Checklist (Complete Before Progressing)
Module 3 - LinkedIn Outreach
How To Get Warm Leads & Clients Using LinkedIn (Easy & Secret LinkedIn Method) (27:23)
Warm LinkedIn Outreach Module - Action Step Checklist (Complete Before Progressing)
Warm LinkedIn Outreach Module - Action Step Checklist (Complete Before Progressing)
Module 4 - Client Acquisition: Additional Outreach Methods (Scripts Included)
Using Bark To Get High-Intent Clients: FREE Email & Call Outreach Scripts (25:37)
How To Get Clients With Groupon (Scripts Included) (11:24)
How To Get Clients With Recruitment Websites (Scripts Included) (7:57)
Cold Calling Script
How To Get Clients Using PeoplePerHour (Template Included) (8:57)
How To Get Clients Using Loom (6:39)
Module 5 - Outreach & Conversion Tracking
The Conversion Calendar: Keeping Track Of The Numbers (8:30)
Outreach & Conversion Tracking - Action Step Checklist (Complete Before Progressing)
Outreach & Conversion Tracking - Action Step Checklist (Complete Before Progressing)
Calendar Booking (Increase SUR% & Increase Authority) - Action Step Checklist (Complete Before Progressing)
Calendar Booking (Increase SUR% & Increase Authority) - Action Step Checklist (Complete Before Progressing)
Module 7 - Pricing, Invoicing & Getting Paid
Value Based Pricing: Debunking The $/Per Hour Myth (11:29)
How To Price Your Services (15:19)
Fixed Rate vs Hourly Pay (10:02)
How To Invoice Manually & Accept Payments Using Stripe (3:51)
How To Customize Your Stripe Invoices (2:32)
How To Invoice Your Clients & Get Paid Using PayPal (Recurring Payments) (6:12)
Pricing, Invoicing & Getting Paid - Action Step Checklist (Complete Before Progressing)
Pricing, Contracts & Getting Paid - Action Step Checklist (Complete Before Progressing)
Module 8 - Contract Templates - Swipe & Deploy
SMMA Service Agreement Contract (Contract Template Included) (5:42)
Independent Contractor Agreement (Contract Template Included)
Non-Disclosure Agreement NDA Template (Contract Template Included)
Contract Templates - Action Step Checklist (Complete Before Progressing)
Contract Templates - Action Step Checklist (Complete Before Progressing)
Module 9 - Sales & Closing Clients
TYO vs TYPF - Selling Facebook Ad & SM Management Services (6:50)
Setting Up A Zoom Call for Meetings (3:37)
Logical Selling & Emotional Selling (12:20)
Travelling To In-Person Meetings: The Ultimate Reciprocity Strategy (12:35)
Buyer/Seller Dynamic (4:53)
Why you NEED to get Prospects on the phone (7:32)
Stop Sending Proposals... It Is Costing You Thousands of $$$'s (6:40)
Securing The Close on The Call (Get Paid Immediately) (9:38)
Close Your Client EVERY TIME With These Closing Lines! (9:39)
How To Structure The Marketing/Paid Ads Discovery Call (Sales Script Included) (46:22)
How To Structure The Social Media Management Discovery Call (Sales Script Included) (40:20)
How To Up-Sell Your Services! (10:43)
Discovery Call Meeting Scripts
Meeting Script #1 - Social Media Marketing/Facebook Ads
Meeting Script #2 - Social Media Management
Sales & Closing Clients - Action Step Checklist (Complete Before Progressing)
Sales & Closing Clients - Action Step Checklist (Complete Before Progressing)
Module 10 - Onboarding Process & Taking On New Clients Efficiently
Deep-Dive Into Management and Ads Onboarding Process (FREE Funnel Templates & FREE Onboarding Questionnaires) (32:06)
Onboarding Questionnaire Template
FREE Onboarding Funnel Templates
Onboarding Process & Taking On New Clients Efficiently - Action Step Checklist (Complete Before Progressing)
Onboarding Process & Taking On New Clients Efficiently - Action Step Checklist (Complete Before Progressing)
Module 11 - Building Authority
The Importance of Authority (9:06)
Creating A Logo For Your Agency (11:10)
How To Create A Standout Agency Portfolio (11:08)
The Power Of NO: Turning Down Clients (7:17)
How To Build Social Proof on Autopilot (How To Get More Testimonials & Reviews) (7:05)
Monthly Reporting Masterclass: 2 X FREE Report Templates Provided! (31:56)
Building Authority - Action Step Checklist (Complete Before Progressing)
Building Authority - Action Step Checklist (Complete Before Progressing)
Module 12 - Results: Facebook Ads (The Basics)
Facebook and Instagram Advertising - The Basics (13:13)
How To Install A Facebook Pixel (9:38)
The Facebook Pixel Helper (6:49)
How To Setup Facebook Business Manager (3:56)
Business Manager EXPLAINED in Detail (15:03)
Campaign Structure - Campaigns, Ad Sets and Ads (8:43)
The A-Z of Campaigns (9:57)
The A-Z of Ad Sets (16:21)
The A-Z of Ads (8:51)
Demographic, Interest and Behavioral Targeting (12:29)
Sniper/Pinpoint Targeting (7:41)
Designing and Creating Images/Videos for Ads (The Ad Creative) (8:29)
How To Write Ad Copy That Sells (17:51)
A/B Testing and How To Split Test (11:15)
Explaining and Creating Custom Audiences (16:06)
How To Use and Create Lookalike Audiences (8:52)
How To Create Professional Monthly Ad Reports (11:23)
WEEKLY FREE Service Delivery Article (Written By My Team)
Results: Facebook Ads (The Basics) - Action Step Checklist (Complete Before Progressing)
Results: Facebook Ads (The Basics) - Action Step Checklist (Complete Before Progressing)
Module 14 - Results: Social Media Management
Social Media Management: The A-Z of Service Delivery (9:03)
Who Sends Or Creates The Images/Content? (You or The Client) (7:45)
How To Create Content For Your Clients WITHOUT Design Experience (6:11)
Modelling Success: Social Media Management (7:24)
70-20-10 Rule (11:08)
Finding Copyright FREE Images (4:12)
How To Create Instagram Highlight Covers for Clients (6:17)
Results: Social Media Management - Action Step Checklist (Complete Before Progressing)
Results: Social Media Management - Action Step Checklist (Complete Before Progressing)
Module 15 - Building Your Top 1% Team (Hiring Media Buyers, VA's, SM Managers)
The Contractor Wall - Get Access to VAs, Social Media Managers & FB Advertisers You Can Hire
Why You NEED To Hire A Team (6:24)
Why The Cheapest Aren't Always The Cheapest... (3:49)
Why You Should Hire The TOP 1% (6:22)
Communication Is KEY! (4:47)
Hiring A Facebook Ads Contractor/White Label Team (1:46)
How To Hire Social Media Managers (LIVE EXAMPLE) (17:15)
How To Hire Administrators & Virtual Assistants (LIVE EXAMPLE) (10:41)
Request A Virtual Assistant Here!
How Much To Pay Your Team - Fixed vs Hourly vs Salary (10:10)
How To Give Business Manager Access on Facebook (To Your Team) (5:56)
How To Find A Local Accountant (3:22)
How To Ensure Password Security (5:37)
Building Your Top 1% Team (Hiring Media Buyers, VA's, SM Managers) - Action Step Checklist (Complete Before Progressing)
Building Your Top 1% Team (Hiring Media Buyers, VA's, SM Managers) - Action Step Checklist (Complete Before Progressing)
Module 16 - Project Management, Maximizing Team Work Flow, Improve Productivity and Manage Your Business With Trello
How To Maximize Team Work Flow, Improve Productivity and Manage Your Business With Trello (47:17)
Project Management, Maximizing Team Work Flow, Improve Productivity and Manage Your Business With Trello - Action Step Checklist (Complete Before Progressing)
Project Management, Maximizing Team Work Flow, Improve Productivity and Manage Your Business With Trello - Action Step Checklist (Complete Before Progressing)
Module 17 - Unbreakable Systems (Scaling to 6/7 Figures By Automation)
Using Slack for Team Communication (11:33)
Systems Building (7:29)
Process Simplification: Eliminate, Simplify, Automate and Delegate (8:14)
Unbreakable Systems (Scaling to 6/7 Figures By Automation) - Action Step Checklist (Complete Before Progressing)
Unbreakable Systems (Scaling to 6/7 Figures By Automation) - Action Step Checklist (Complete Before Progressing)
Module 18 - Increasing Client Retention
Increase Client Retention With This SIMPLE Weekly Update Technique (5:11)
Increasing Client Retention - Action Step Checklist (Complete Before Progressing)
Increasing Client Retention - Action Step Checklist (Complete Before Progressing)
Module 19 - Scale With A Referral Program
How The Referral Program Works (6:03)
Referral Program - MY REAL EXAMPLE (3:20)
Referral Program Swipe & Deploy Slides
Scale With A Referral Program - Action Step Checklist (Complete Before Progressing)
Scale With A Referral Program - Action Step Checklist (Complete Before Progressing)
Focus Playlists - Music Designed To Help Improve Productivity & Focus
Lofi & Chillhop Playlist
Video Game Focus Playlist
Zen & Meditation Playlist
Brain FM - 1 Free Month
Essential Software & Apps (FREE Download)
The Best Software For Discovery Calls & Meetings
The Best Software For Signing Contracts Online
The Best Team & Client Communication Software
Manage Your Daily Task List & Projects With This Software
Easily Design & Create Graphics With This Software
Bonus Module - Additional Content
Increase Email CTR With The P.S. Attention Grabber (Your Email Marketing Secret Weapon) (15:09)
Additional Training & Resources (Optional)
My Facebook Ads White-label Service - LET ME & MY TEAM RUN YOUR CLIENTS ADS! (1:46)
FREE SMMA Book - Digital PDF Download (170+ Pages)
More FREE Video Training From Bradley...
Want To See Behind The Scenes On Running An Agency?
FREE Weekly Service Delivery Training
1-1 Mentorship to $10k/m+ in Your Agency (Guaranteed Clients OR Don't Pay)
Background Wallpapers
Desktop Wallpapers
Mobile Wallpapers
Exclusive Behind The Scenes Content
LIVE - Downselling A Prospect on Google Ads (5:48)
LIVE - Facebook Ad Account Audit [Real Prospect] (10:26)
Using Bark To Get High-Intent Clients: FREE Email & Call Outreach Scripts
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